Peter Moore, the current CCO at EA is set to become the CEO of Liverpool Football Club this June after Ian Ayre left the position earlier this season.

Often when sports and video games are mentioned together it’s because EA are about to launch their latest edition of FIFA or Madden. Each year the company releases a new installment for each with slight improvements to graphics, tweaks to mechanics and updated rosters.

It’s less common to hear about big names from each industry crossing over to one another. As CEO of Liverpool FC, Peter Moore will be a key member for the club in regards to transfers, business ventures and overseeing that the team moves forward in the seasons to come. But what makes Moore qualified for such a position.

Aside from reportedly being a die hard Liverpool fan, the 62 year old has spent many of his working years within the games industry. Taking up a role at SEGA, Moore was initially credited with much of his work launching the SEGA Dreamcast in the late 1990’s.

In 2001, Moore took on the decision to move SEGA away from developing hardware and into software development due to the increased competitive pressure from companies such as Sony were applying at the time.

In 2003, Moore left SEGA for Microsoft as he was appointed as the companies interactive entertainment corporate vice-president. After some time in this role, the businessman then took the decision to move to EA to manage their sports division as chief operations officer in 2007.

Perhaps most notably, Moore is credited for his work at this time with FIFA, through which he played a major role in the development and huge success of the franchise. After almost ten years with Electronic Arts, the 62 year-old has now taken the decision to cross industries as he begins his new role with Liverpool FC.

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Jared Moore
Joint Editor-In-Chief at Quillstreak. Freelance Journalist studying at Newcastle University. Enjoys long romantic walks across the Mojave Wasteland followed by dinner with the Baker household. Once swiped right and killed a king.

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