LKA and Wired Productions, the partnership between developer and publisher that brought the world The Town of Light has announced a new campaign in order to raise awareness for mental health.
From now until September 6th, 25% of the net receipts from each copy of The Town of Light will be donated directly towards a range of mental health awareness charities from across the globe. This promotional period also falls in line with a retail offer for customers. During the window, the game will sell at a discounted price across several marketplaces in order to encourage more players to open their wallets.
A proportion of the proceeds from the campaign will help to support the non-profit organisation Take This, Inc. The charity was established in 2013 by veteran journalists Russ Pitts and Susan Arendt alongside clinical psychologist Dr. Mark Kline in response to the tragic suicide of a colleague. The team at Take This, Inc work tirelessly providing mental health education and referral resources. In addition, they are known for providing the popular ‘AFK Rooms’ – staffed mental wellness spaces at some of the world’s most prominent video games events.
Russ Pitts, President, TakeThis, Inc. said:
“The biggest challenge people dealing with mental health issues face is isolation and loneliness. The feeling no one will understand or can help. And a lot of people turn to video games for an escape. Seeing mental health issues addressed in true and meaningful ways in a game like Town of Light can be a lifeline for people in need.”
This promotion marks the beginning of a year long campaign by Wired Productions, aimed at raising money and awareness for mental health. However, details of further events and partnerships will be announced further throughout the year.
“The Town of Light, because of the themes of mental health within the game and its grounding in reality, starts the conversation,” said Leo Zullo, Managing Director, Wired Productions,
“Our duty is to stand together and continue that conversation, not only to ensure that we dispel the stigma around mental health, but also to ensure that those who feel alone know that they are not, and are given the help they often desperately need. This promotion, alongside our extended campaign for awareness, forms only a small part of a much greater picture, but we hope they will touch many lives.”
Try Something New
- Code 7 is a Spooky Space Station Thriller for Wannabe Neuromancers
- Character Customisation System Detailed for Absolver
- Does the Xbox One Really Need Another Major System Update?