Along with the premiere of his latest work, Isle of Dogs, Wes Anderson will also be releasing a VR experience inspired by his canine creations this year.
The Sundance Film Festival finalised their program for the January 2018 event to reveal an Isle of Dogs Behind the Scenes feature for the ‘New Frontier’ category.
The platform is becoming increasingly used for special projects and promotional extras in entertainment. The acceptance of the new medium into the prestigious film festival could mark a new trend for filmmakers, allowing them to acquaint the audience with their vision in a tangible way.
Most recently, Disney Pixar teamed up with Oculus Rift for their virtual reality debut, producing both a single and multiplayer immersive adventure to accompany their Day of the Dead-themed movie, Coco.
VR additions are not only proving to be shiny and exciting marketing treats designed to get people in the cinema, but also a welcome gift for fans who want enjoy a more personal, exploratory take on their new favourite film.
Whilst this is the first foray into the world of VR for Anderson, the director has branched out into the realm of interior design before, which could give us an insight into the kind of vibes he will bring to virtual reality. His cafe in Milan, Bar Luce, is painted with a perfect pastel palette and boasts charming Zissou themed pinball machines, bringing his delightful on-screen aesthetic to life with apparent ease.
So far, it has been announced that Anderson’s contribution to VR is a collaboration between the Montreal-based Felix and Paul Studio and the Isle of Dogs production team. The exhibit will give a glimpse into the miniature world of the stop-motion animation, due to be released in March.
With a classic Wes line up to boot, including Bryan Cranston, Bill Murray, Edward Norton, Tilda Swinton, and of course the incomparable Jeff Goldblum, the Isle of Dogs experience will definitely not get lost in translation.